Marketing Persona

Suzie A. Scholarie

Background  

• Majority of time is spent on college campus
• Works part-time and goes to school full-time

Demographics                                 

• Early to late 20’s, skew female
• High School Diploma
• Some College or College Degree       

Identifiers                                        

• Likes Apple products
• Data phone and headphones
• Frequently posts on social media

Goals/Challenges

“Between school and work, I have little time to sit-back, relax and enjoy my favorite shows or movies.”

How We Help

• Improve Data-Connection
• Update Content

Objections

• Internet Service Providers (ISPs) disrupting internet traffic
• Subscription Cost
• Targeted word-of-mouth campaigns on social media

Marketing Message

“See what all your friends are talking about; watch it anywhere on Netflix.”

Joe B. Blase

Background                     

• Works full-time at a low-demand, highly skilled job
• Has to have the latest technology devices

Demographics                                 

• Mid to late 20’s and early 30’s, skew male
• High School Diploma
• Some College or College Degree       

Identifiers                                        

• Tablet, data phone and headphones
• Frequently contacts family and friends on social media.

Goals/Challenges

“When work is slow, there is nothing for me to do; so, I kick-back and watch Netflix on my phone”

How We Help

• Improve Data-Connection
• Multi-device integration

Objections

• Internet Service Providers (ISPs) disrupting internet traffic
• Subscription Cost

Marketing Message

“You got it all done today.  Down stream your down-time with Netflix.”